Us + Our Ethos


We aim to inspire people to make more conscious lifestyle choices, so that together we create a positive impact on the world.
We are building a community that encourages the conscious consumer and supports independent planet friendly fashion and lifestyle brands.
THREE ONE THREE THREE is a platform focused on brands that share our belief in the importance of caring for our planet. 


Aimi Odell and Frosula Theodorou are the Founders and Owners of

We have been friends for more than 18 years, in that time we have travelled the world and shared a love for fashion, art, music and culture. We wanted to make a change in our lives and we had reached a point in our careers,  Aimi working as an Art Director and Frosula as a Hairstylist, where we wanted to use what we had learnt and our experiences to create something different.

In the midst of the pandemic, witnessing the world grinding to a halt, really helped us to see how much we had been taking our planet for granted. During that time, everything stopped and it felt as if the planet could breathe again. It helped us to appreciate nature and our environment much more. It was amazing to see people coming together to help each other, we really felt that sense of community and an overwhelming feeling that we wanted to do better, for each other and for our planet.

We wanted to become more environmentally conscious in the way we are living, inspired by that sense of community, we wanted to help other people do the same. We felt there wasn’t a place where we could shop the style of clothing, accessories, lifestyle products that we like. A place we can trust that they and the brands they sell are doing good for the planet in an honest and transparent way. 

That’s where the idea for Three One Three Three came from. We wanted to create a place that people can go to that sells products that are well designed, well manufactured and made in an environmentally conscious way. A place that is well curated and intentional. Mostly you can trust that brand, the brands that they work with and you know that you are doing good for our planet by shopping there.

We are enjoying our journey so much, we are learning a lot and we are really looking forward to progressing our company, growing our site and working with creative, inspiring, like minded people and brands in the future.

Aimi + Frosula